SOUND VÉRITÉ RECORDS
Identity and promotional poster series created for Minneapolis-based record label. Replicated and transferred into sweatshirt merchandise.
Sound Vérité bears truth to the Minneapolis music scene through a variety of soul, jazz, and hip-hop musicians. Together, the artists, their music, and the label are the foundation of an impressive catalog of intellectual and introspective content.
The intent of this poster series is to promote the label without an excessive use of words, instead utilizing an array of textures, shapes, and rhythms as complex and diverse as the musicians and the work they represent.